| Description: | This is the professional process and service you deserve with your next real estate transaction. Walter (the owner & designated Broker) has surrounded himself with seasoned veteran agents that own their own rental properties while managing properties for others as well. Having bought and sold properties all around Puget Sound not to mention an occasional building project, has thoroughly seasoned Walter. Northfield Properties is an NWMLS Member. Sadly, to some leasing consultants, customers are no longer human beings. They are targets. They are a commodity and exist to do something for them—fill their bank account. The flip side of the coin is that eventually they become nothing more than a number to the customer, and the entire business feels the negative impact. “I design for real people. I think of our customers all the time. There is no virtue whatsoever in creating clothing or accessories that are not practical.” Giorgio Armani The greatest leasing consultants in the world are different because they seek to understand the customer’s wants, needs, and goals. They truly believe their product and service will help the customer. Solving the customer’s problem becomes their #1 priority. The entire business feels the positive impact of their unselfish goals. We Sell Value to Customers It is not uncommon for a leasing consultant to develop a short-term, transaction-oriented sales mentality. The greatest leasing consultants in the world sell value to the customer. This entire process begins by developing a rapport with each potential resident. This is the only way we can truly uncover customer needs and sell value. When the leasing consultant asks the right questions, the customer will reveal what they value most. Knowing this gives the consultant the ability to demonstrate the features that offer a unique benefit to that particular customer. Any desire to find the least expensive apartment is swept to the side, and the customer begins to see the value in leasing with you. |
