| Description: | The first step towards a successful content marketing strategy is having a plan of action. Before you implement content marketing in your approach, think of the goals and KPIs you'll focus on. For example, if your content marketing KPI is increasing readership, your objective should be to get an 'x number of readers to your website' using your content marketing efforts. Depending on your objective, you will need to plan your content marketing efforts. Today, most healthcare content is written for medical professionals and doctors, which is not something that a layman can easily connect to. The biggest challenge in healthcare content marketing is to create content for the patients, using less of the industry jargons and more explanatory content. Humanize your content by understanding your target audience and writing accordingly. This is especially important when it comes to optimization. Most SEO efforts use keywords like top orthopaedic when the patients' searches are focused on their issues, like hip or back pain, muscle tear, joint pains, etc. Unless you use the keywords and phrases that the patients are looking for, the chances of your content being showcased in the top search results are limited. |
